The Apple-Facebook Controversy Concerning New Privacy Policy by Apple!

In a very recent news Facebook has removed the bluetick mark of Apple from its platform after getting into controversy with the company given certain privacy related change introduced by Apple. The disagreement surfaced when iPhone-maker had launched new security updates. This social media giant had claimed that Apple is hampering the small businesses with its new policies. However, Apple has defended itself against this opinion. Also, one UK-based Daily Mail has published a report alleging that Facebook has removed Apple’s blue tick verification badge on their official page. It claims that it was removed following the bitter disagreement between the two tech giants. For your information, a bluetick mark for an official page of any company on any given media platform signifies its verification status. Thus, the bluetick mark is a ‘verified’ badge given in order to be recognized as genuine, original and official for any given page or channel. The badges of bluetick mark, for example is used by platforms like Instagram, Facebook like social media platforms. Apple isn’t generally seen very active on social media and it has even disabled comment options on its official YouTube channel.

Although they have presence both on Facebook and Twitter, they do not post any content apart from their logo, videos and cover photos.

What we do know is that Apple’s Support account which handles product complaints and customer service enquiries is only currently active. However, on the other hand, according to Facebook, any page on its platform is only eligible for the blue tick if it fulfils certain requirements. For example, having an active account with a proper about section, profile photo and have at least one post. As shown above, Apple’s About page is empty and they do not have any post at all. This means Apple wouldn’t qualify for the verification badge on Facebook unless it fulfils the aforementioned requirements. A couple of hours later, Matt Navarra, the popular social media consultant tweeted that he has received a confirmation from Facebook that Apple’s Facebook page was never verified in the first place. The company told him that this was because Apple didn’t initiate the verification process only. Interestingly, other Apple related pages such as Apple Music, Apple Podcasts and Apple TV do carry the blue tick marks. Here goes the conversation.

“He wrote, ‘UPDATE
Facebook’s response:

– Apple’s FB page was *never* verified

– Other related FB Pages belonging to Apple are verified incl Apple Music, Apple Podcasts, Apple TV

– Reason why Apple’s FB Page is not verified: “The admins of a page need to initiate the verification process’”

Even after clarifying on the bluetick matter, Facebook has still publicly expressed its displeasure over Apple’s new policies that would force it to clearly tell users when it is tracking them. While this is good for the users, Facebook has gone on record to say that it would hamper the small businesses.

The social media giant had claimed that the new iOS update would “limit businesses’ ability to run personalized ads and reach their customers effectively.”

Over this, Apple has responded saying it does not want companies like Facebook to change their add targeting practices, it only wants users about the tracking and takes the consent from them. It goes on saying, “We believe that this is a simple matter of standing up for our users. Users should know when their data is being collected and shared across other apps and websites and they should have the choice to allow that or not. Application Tracking Transparency in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires they give users a choice.”

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